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Strategy Of Rebranding For The Future

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  Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, a new name, and a new mission statement - “Together, Building a Better Future for Cambodia”. Prince Foundation is the charitable arm of Prince Holding Group ("Prince Group"), one of Cambodia's largest conglomerates with several subsidiaries focused on three primary areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be referred to as 太子慈善 (translated as "Prince Foundation"). The rebranding exercise follows an intensive examination of Prince Foundation's six years of high-impact charitable activities, during which it organised more than 250 charity events benefiting more than half a million Cambodians and raising more than US$14 million in cumulative donations. In line with a growing trend among similar foundations in Asia – more charitable foundations in the region are pursuing a more strategic and investment

Winning Best Country For CSR

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  The Gold Winner of "Best Country Awards for Overall CSR Excellence, Best in Cambodia" at The Global CSR Awards 2021, now in its 13th year, is Prince Holding Group ("Prince Group"), one of Cambodia's largest and fastest growing conglomerates by Cambodia Chenzhi . Prince Group was chosen as one of the best companies in Asia, the United Arab Emirates, and Europe. The Global CSR Awards 2021 is one of Asia's most prestigious corporate social responsibility and corporate governance recognition awards programmes. The programme recognises and honours businesses for exceptional, innovative, and world-class products, services, projects, and programmes implemented in the past or present. These projects demonstrate the companies' leadership, sincerity, and ongoing commitment to incorporating ethical values, legal compliance, and respect for individuals, communities, and the environment into their business practises. This year, over 350 entries were received from o

Making Donations To Laos For Anti-Pandemic Activities

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  Neak Oknha Chen Zhi, Chairman of Prince Holding Group, one of Cambodia's largest and fastest growing conglomerates, has donated US$1 million to the Laos government in response to Cambodian authorities' request to strengthen cooperation with Laos in fighting the pandemic. Chen Zhi is not unfamiliar with Cambodia. He is the driving force behind the successful Cambodian Group of companies, which includes the Prince Holding Group, the Prince Real Estate Group, the Prince Bank, the Prince Huan Yu, Belt Road Capital Management, and Cambodia Airways. At the 2021 International Business Awards, the Cambodian entrepreneur was also named Entrepreneur of the Year – Conglomerates, making him the only entrepreneur honored in a category that honors leaders running multi-industry businesses. Furthermore, he is one of three Asian leaders who were recognized for dynamic entrepreneurialism in various sectors during one of the most difficult years in corporate leadership. In an era when leading

Development Of Sustainability

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  Canopy Sands Development, a subsidiary of Prince Holding Group, one of Cambodia's largest and fastest expanding conglomerates, has accepted a masterplan for Ream City prepared by Surbana Jurong Group, a Singapore-headquartered worldwide urban, infrastructure, and managed services firm. The concept establishes a land use strategy for the 834-hectare project, which would require an estimated US$16 billion in total investment and will be created on reclaimed land within ten minutes from Sihanoukville International Airport. Ream City will serve as a catalyst for the entire Sihanoukville region's economic potential, as Cambodia's third largest city and home to the country's deep-water port. Ream City is designed to revitalise Sihanoukville by establishing a sustainable ecosystem of tourism, business, and residential activity capable of housing up to 130,000 people. The project proposes the development of family attractions, condominiums, landed and oceanfront residences,

Launch Of Scholarship In Cambodia

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  Prince Holding Group ("Prince Group"), one of Cambodia's largest conglomerates, has signed an agreement with the Ministry of Education, Youth, and Sport (MoEYS) to establish a scholarship programme for Cambodian university students. Prince Group will cover the full cost of tuition and stipends for 400 selected students pursuing Bachelor of Science degrees at prestigious Cambodian universities, including the Royal University of Phnom Penh, the National University of Management, and the Institute of Technology of Cambodia. Prince Group will contribute more than US$2 million over a seven-year period. Due to the critical nature of public-private partnerships, Prince Group will collaborate with the government to accomplish the goals outlined in the Education Strategic Plan (2019-2023). Prince Group will collaborate with MoEYS to ensure students receive financial assistance, training, mentoring, and employment opportunities to bolster learning in three areas: sustainable real

Making ESG For Every Citizen

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  COVID-19 has emphasised the critical nature of environmental, social, and governance (“ESG”) practises in businesses worldwide. However, there was talk of change even prior to the pandemic's outbreak. The Business Roundtable (a group of 181 CEOs of America's largest corporations) stated last year that businesses must "support the communities in which they operate," reversing the long-held focus on shareholder wealth maximisation advocated by American economist Milton Friedman. Times have changed in 2020. This year, Prince Holding Group (“PHG”), one of Cambodia's largest conglomerates, recognised this and paved the way for other businesses in the Kingdom to follow ESG principles. Since April, the Group has made several large-scale donations to aid in the fight against the pandemic and flood victims, and Neak Oknha Chen Zhi (陈志公爵), chairman of the PHG, has been instrumental in securing the donations. For instance, in early December, Chen Zhi and PHG donated US$3 m

Agricultural Tourism Development

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  Globally, the COVID-19 pandemic has rewritten the fundamental assumptions that underpin numerous industries. Environmental conservation is now a critical component of Cambodia's agricultural recovery efforts, and Neak Oknha Chen Zhi (陈志公爵) and Prince Group are leading the charge. Agriculture is a vital part of Cambodia's economy, employing more than a third of the workforce, and the current crisis presents an opportunity for the sector to “build back better”, according to the CGIAR, the world's largest agricultural research network. Developing countries such as Cambodia rely on agricultural exports and must abandon traditional farming practises that rely on fertilisers, pesticides, water-intensive processes, and legacy farming methods that contribute to deforestation and soil erosion. Cambodia ChenZhi and Prince Group launched the Ecological Agriculture Plantation at Prince Manor Resort in Phnom Penh, Cambodia, earlier this year. The project will establish a state-of-the